Services
Build a content engine that works for you
If you have a vision for your content marketing strategy but need help transforming those ideas into real output, I’m your partner.
I help marketing teams reimagine their content creation process and build a roadmap to success.
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Sometimes you just need an outside POV to help you see the big picture. I have a natural, built-in filter and can instinctively evaluate the value and outcome of an initiative.
I’ll help you scale your generation efforts through:
Audience research
Competitor analyses
Team interviews
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There are a lot of steps in between ideation and implementation (and a lot of gaps).
We’ll uncover the biggest pain points in your content creation process and create a custom roadmap that fits the needs and work styles of your team.
I’ll help you:
Streamline content workflows
Develop templates and calendars
Establish clear roles and responsibilities within marketing teams
Create a personalized roadmap for content creation
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I offer best practices for generating multiple content ideas, creating content from existing resources, and developing outlines to easily scale content in the future.
I’ll help your team:
Generate fresh and engaging content ideas
Write, edit, and produce high-quality content across various formats
Distribute content to the right channels for your brand
What we offer
Assess
Get a holistic picture of your current marketing performance, brand positioning, and digital presence.
We’ll evaluate your strategies and systems, then share our top recommendations.
*Prices vary by audit level
Activate
Focus on the most valuable opportunities and develop an action plan to begin making an impact.
We’ll identify a few quick wins, collaboratively with your team, to act on right away.
*Prices vary by scope
Asana
Refine your marketing strategy and build systems to scale your business quickly and efficiently.
We’ll keep iterating to ensure your content development process and internal systems really stick.
*Prices vary by length of contract
Scaled Content in Practice
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A strategic guide for HR leaders and managers navigating the COVID-19 pandemic.
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A comprehensive planning guide for corporate wellness professionals developing and promoting a new wellness program
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A new content series designed for HR leaders and teams to help them define, discover, and design a unique approach to engagement and performance.
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A guest blog on G2.com on the power of performance check-ins.
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A comprehensive resource for employees navigating COVID-19.
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Developed, coordinated, and wrote an extensive integrated marketing campaign for our Seven Benchmarks webinar that received over 1700 interested registrants, 850 attendees, and $30,000 in membership and related revenue.