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FEATURED WORK

Reimagining employee engagement

Quantum Workplace is a leader in employee engagement and performance.

With limited resources and time, Jocelyn repurposed existing blog articles, videos, and ebooks into a seven-part educational series to inform prospects and garner marketing qualified leads.

  • Quantum Workplace had dozens of resources surrounding the topics of employee engagement and performance.

    Jocelyn performed a content audit to get a clear picture of emerging themes and build a story with existing content.

  • Once a story presented itself, Jocelyn started developing a framework for the series to come together. This organization helps create a clear path for execution.

  • After the framework and content were arranged, Jocelyn built the plan to create the resources.

    From start to finish, she crafted a series that informed prospects and promoted Quantum Workplace tools.

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I built the resource center from the ground up and grew organic traffic from 2,000 to 100,000 monthly sessions in less than two years.

I managed a team of content specialists and led a comprehensive SEO and content strategy — implementing editorial calendars, team policies, and project management tools.

“From high-level strategy to adjusting comma placement, she quickly leveled up how we think about words. In less than three weeks, she delivered content strategy documents with impeccable attention to detail and care — while helping with other projects.”

John Henry Muller, Chief Brand Officer

B2B HR TECHNOLOGY COMPANY

Quantum Workplace

Quantum Workplace

I helped establish the company’s brand voice, facilitated event management strategies, and scaled the content development process.

I developed the COVID-19 microsite in the midst of the pandemic driving over 20,000 sessions and ranking 1st for “engaging employees during covid-19” in 2 weeks.

“Jocelyn is a great listener, super thoughtful, and strategic so she understands the vision and where I’m trying to go and why. She asks smart questions that I didn’t think of, knows exactly how to start translating it to action, literally at the moment, and brings it to life 800x faster (and better) than I ever could.”

Kristin Ryba, Brand Strategist

EMPLOYEEE WELLNESS NON-PROFIT

WELCOA

I developed a content development process cross-team aiding in blog, resource, social media, and event management.

I coordinated an extensive integrated marketing campaign for the Seven Benchmarks webinar that generated over 1,700 registrants and $30,000 in membership and related revenue.

“I was with the American Heart Association group and had to work with Jocelyn on a few small things. Also due to our booth location, I observed the job she did on keeping events running smoothly and efficiently. She worked her tail off. It was impressive to observe.”

Glenn Young, American Heart Association